When you think of corporations, you think “maximize profits for shareholders”. This notion is being turned on its head as a growing sustainable business movement asks: “Can we look to factors in addition to profit to measure a company’s success?” More than thirty U.S. states and the District of Columbia have answered “yes” by authorizing a benefit corporation, or “B Corp” – a for-profit corporate entity, but one that seeks to positively impact society, the community, or the environment, in addition to generating profit. The concept is catching on internationally as well, with Italy the first country outside the U.S. to pass benefit corporation legislation.
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Benefit corporations fundamentally alter how a company is allowed to act. While the laws on benefit corporations differ around the country, model legislation is available. B Corps not only seek to create shareholder value, but also must balance social purpose, transparency, and accountability. A B Corp’s purpose is also to create general public benefit — for instance, a material positive impact on society or the environment. B Corps must publish annual benefit reports, made against an independent third-party standard, of their social and environmental performance, and often must file these reports with the Secretary of State. The benefit report includes a description of how the company pursed its benefit, hindrances faced in pursuing such benefit, and the reasons for choosing the specific third-party standard. For example, a company with an environmental purpose may choose to report against the standards set forth by the Global Reporting Initiative. Additionally, shareholders have a private right of action known as a benefit enforcement proceeding, in which they can seek to enforce the company’s mission.
In Florida, a B Corp’s articles of incorporation must state that the corporation is a benefit corporation to incorporate as such. Further, an existing corporation may amend its articles of incorporation to become a benefit corporation. Likewise, a corporation may terminate its benefit status via amendment of its articles of incorporation by a two-thirds vote of shareholders. The law is similar for social purpose corporations (discussed later). B Corp status may provide more options on the sale of the company: (1) buyer competition increased based on the company’s commitment to public benefit, as compared to other potential targets without such a reputational distinction; (2) the seller can consider other factors besides price; and (3) the buyer or seller can keep/remove benefit corporation status immediately before/after sale based on the new owner’s perspective regarding the benefits of B Corp status.
“To ‘B’ or Not To ‘B’?”
There is growing demand for B Corps from: (1) consumers wanting to buy responsibly; (2) employees seeking meaningful jobs; and (3) communities dealing with corporate misconduct. While these